Overconsumption has a serious impact on our daily lives.
Some figures to understand:
- More than 40% of the clothes we buy are rarely or never worn (and therefore remain buried in our wardrobes)
- 74% of French people consider that the price of an ethical fashion product is a barrier.
- There are 4 traditional collections per year depending on the season. Today, fast fashion offers us up to 36. These ephemeral collections lead to overproduction, but also to overconsumption.
Buying less, but better: the new challenge?
Why adopt ethical fashion?
The fashion industry, and especially the shoe industry, is an industry that changes with the times, generating tons of waste.
Did you know that one pair of shoes is equivalent to 14kg of CO2 emissions?
If one pair of shoes can change the entire functioning of our ecosystem, then what would be the impact of 415 million pairs?
Alternatives exist: ethical and sustainable fashion is the proof.
How to enter into an ethical approach?
Focus on the timeless
Fast fashion encourages us to constantly renew our wardrobe.
However, opting for timeless items with sustainable materials is a long-term investment. Trends never last forever: favouring clothes made from materials that are not chemically produced is a first step towards more respectful fashion.
Buying at the right price
Buying at 'fair value' means taking into account every stakeholder involved in the design of your clothes.
Unlike fast fashion, ethical fashion means fair wages and no mass consumption.
Reducing its environmental impact
Excessive water consumption, chemical waste discharge, cotton cultivation, material creation... The fashion industry pollutes and we know it. Limiting its impact has become an emergency. Each year, more than 93 billion m3 of water are used by the fast fashion industry.
Focus on transparency
Transparency plays a key role. As consumers, action comes before marketing. A company that communicates to exist and share its qualities, defects and values is a company that assumes its choices.
What is an ethical shoe?
An ethical shoe is made with sustainable and/or local materials. It is created with respect for the environment, animals and people.
Ethical footwear can incorporate upcycling and waste recycling into its design in order to limit the impact of so-called "conventional" footwear. Beyond the environmental aspect, an ethical shoe brand chooses to work with factories that are concerned about the well-being of their employees. Ethical footwear is manufactured with respect for human rights.
Zèta, your ethical shoe brand.
Buy less, but better: this is the challenge we have set ourselves.
In making eco-responsible shoes, we have taken the challenge of creating sustainable shoes. Rather than using petroleum-based materials such as polyester or drawing on already limited natural resources, we have selected quality recycled materials such as cork or grape marc. Working in short circuits allows us to reduce transport between our various intermediaries and to minimise our carbon footprint. Designed in Bordeaux, our shoes are manufactured in a small family workshop in Portugal.
Knowing your partners and who makes your shoes makes all the difference!
Find our ethical shoes for women and men here.